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UX INTERNSHIP
homeBe Website Redesign
UX / UI Designer
DESIGN TOOLS
Webflow, Figma, Photoshop
ROLE
DURATION
3 months
01
ABOUT
What is homeBe?
homeBe is a renter-focused interior design service for men wanting to transform their space into a home. homeBe enables the renter to create a meaningful, well-designed space by providing a 5-step, customized home playbook that includes an consultation, guide & shopping list without the high price tag, hassle, or time commitment.
Overview
The Challenge
The brief and expectations were provided to me by the founder with the aim of rebuilding the information architecture, incorporating a form, improving user flow for the existing website, and make UI appeal more to men.
Task
Redesign the homeBe's website such that it incorporates rebranding and enhances the overall user experience of the site.
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Validate user personas from the brief and research.
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Rebuild the Information Architecture (IA) for the website to meet the needs of two key user personas.
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Make sure that the redesigned website is in line with the brand’s identity and guidelines.
Website Goals
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incorporate customer form consultation to website
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include 3 interior aesthetics
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create brand cohesive design
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enhanced accessibility with cross-platform responsiveness
02
DISCOVER PHASE
DESIGN PROCESS / COMPETITIVE ANALYSIS / STAKEHOLDER BRIEF
03
DEFINE PHASE
USER PERSONA / USER JOURNEY / PROBLEM STATEMENTS
04
IDEATE PHASE
INFORMATION ARCHITECTURE / SITE MAPPING / TASK FLOW / MOOD BOARD / PROTOTYPE / USABILITY TESTING
05
DESIGN PHASE
HI-FRAME WIREFRAMES / PROTOTYPE / USABILITY TESTING
06
CONCLUSION
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